Universal Kids Resort has officially opened its doors in Frisco, prompting nearby commercial establishments to position themselves for anticipated economic benefits. Business owners in the area are hoping the new attraction will generate sustained growth rather than just temporary visitor traffic.
The Brunch District, a restaurant that opened approximately one month ago, is situated just down the road from the new resort. Management at the establishment has strategically placed the business near one of North Texas's newest tourist destinations to capitalize on the location.
Christian Navarro, the manager of The Brunch District, noted that patronage varies by day, with weekends seeing higher volume. While current business levels are steady, Navarro expects traffic to rise as more people become aware of the area. He pointed to the concentration of attractions in the vicinity, including The Fields, the PGA, and the Universal resort, as key factors for future success.
Navarro, a nine-year resident of Frisco, observed significant changes in the local landscape. He recalled a time when the area consisted of open land, dirt roads, and two-lane streets. He described the transformation into one of the fastest-growing corridors in North Texas as rapid and notable.
Concerns regarding increased congestion are common with rapid development, but city officials state they prepared for this outcome. Frisco Mayor Jeff Cheney said the city’s engineering team addressed infrastructure needs before the resort opened. He explained that planners intentionally combined office, entertainment, and tourism developments along the Dallas North Tollway to distribute traffic flow throughout the day.
Cheney described this mixed-use approach as a method to mitigate congestion, noting that building only office structures would result in synchronized peak traffic times. As Frisco continues to add new developments, local business owners remain optimistic about the area's trajectory.
