AdvoCare International has announced its involvement in the FC Dallas Soccer Celebration Watch Parties, which are taking place across North America during the 2026 FIFA World Cup. The company will host activation stations at Simpson Plaza in Frisco, Texas, from June 11 through July 19. Frisco is located approximately 7 miles east of Little Elm.
The watch parties are open to the public free of charge with registration. Access to the events begins one hour before each scheduled match and continues for one hour after the final whistle. Attendees can view live broadcasts of the games, participate in community activities, and enjoy entertainment. Simpson Plaza is situated at 6904 Frisco Square Blvd in Frisco, Texas, 75034.
During the event weekends, AdvoCare’s on-site stations will provide product sampling. Offerings include Spark and Rehydrate products, Spark popsicles, and a claw machine containing various prizes. The company stated it aims to support local families, athletes, and soccer enthusiasts as Dallas hosts nine official matches at AT&T Stadium, one of the highest totals among U.S. host cities.
Christina Helwig, chief executive officer of AdvoCare, said the company is eager to contribute to the local excitement and provide hydration solutions for fans. AdvoCare describes itself as a health and wellness consumer packaged goods company founded in 1993, serving customers with products focused on energy, hydration, immunity, and gut health.
